🤘🤘 The one area, where you can always win... it's micro-basil, baby!

Howdy!

In this week’s newsletter, I am looking into:

• How adding micro-basil will get you more wins

• How to command hard-work: Steve Jobs vs Elon Musk approach

• The number one thing that will win you more deals by Codie Sanchez

Lezzgo!

Dejan - @dgajsek

Win your Client’s with Micro-Basil

Competitor has better product? That sucks

More sophisticated technology stack in rival’s camp - oh noes!

But there’s one thing you can always bet on to win the praise of a customer.

Show them how much you care.

In the show The Bear, Season 2 Episode 7 - which is arguable the best piece of television in recent history, there’s a perfect lesson to show you what this means.

(The episode holds other life lessons mostly aimed toward Richard’s effed up life, but this one is about the offer of a company to an individual.)

Here’s the background.

Terry’s restaurant is the 3-star Michelin place, where apart from serving top-tier level food, that looks like an art, they pride themselves of “blowing people’s minds”.

And this means researching and picking up on customer’s needs - whatever those might be. If they can tie it into their own work - making delicious food, presented in an amazing manner, and delivered in an authentic genuine manner, they will do it.

This particular scene is about the family who’s dining at Chef Terry’s (played by Olivia Colman) restaurant. This is their first time in Chicago, and they always wanted to try the famous Chicago’s deep dish pizza.

The restaurant in the episode is actually is Curtis Duffy’s the Fulton Market which aspires to reach that standard every time.

The staff overhear this and decide to oblige them by serving them the Pequod’s Deep Dish pizza - the iconic pizza place… but they do in their manner.

When Richie fetches the pizza, and bring it to the chef, he upgrades it by re-organizing the pieces, enhancing the flavor and look with olive oil, basil gel and… f!$%^cking micro-basil on top.

Richard has the pleasure to volunteer and bring it to the guest table - just to see the minds being blown in real-time.

And that’s what actually happens.

It wasn’t about the pizza.

It wasn’t about the fancy plating.

And I’m pretty sure it wasn’t the freaking micro-basil, either.

It was the fact that these unsuspicious dinners got served with a moment that they’ll talk about it forever. They got a memory - an experience of selfless service in a way they never expected it.

That’s what every business should strive for.

That’s how you build a reputation - that’s how you start building a brand and being known for something else than just features.

Here’s the whole scene:

@spendifc

Part 63. #chef #movie #film #tiktok #fyp

Manga baby!

P.S.: Let’s not forget the mushroom peeling life lesson too.

Why This Matters

First, even though you’re working in tech, and most people make logical right brain decisions.

With this solution we’re going to:

• Save 52% time on repeating tasks

• Integrate with modern-tech stack and centralized reporting saving on average 120 hours

• Achieve faster ROI

• Bump sales numbers by 50% etc…

All those metrics are important, and guess what, every product has amazing solutions that speaks about how to achieve those optimistic KPIs your organization has set for themselves.

But where’s a differentiation then?

Here comes the intangibles:

• The support you get if you work with us

• The random experiences just thrown in

• The smooth communication and relationship between vendors

• Showing that you care, and going beyond the tasks

That’s the left brain shit, that can’t be tracked but makes a difference, creates wicked word-of-mouth waves, and humanizes you as a company that gives a damn, even though you sell CRM, LMS, or Cybersecurity bundles.

Second thing, get inspired by watching series, listening to podcasts, and reading books.

If you borrow everyone else’s thoughts and fill up your brain bucket - there won’t be any space for birthing your own ideas and meditations on business.

How to Pitch Hard Work - Steve Jobs vs Elon Musk

Take a look at this two messages.

The first one is an onboarding message, a new employee gets when he starts working at Apple.

The second is a memo, Elon Musk mass-sent to everyone at Twitter company.

Knowing that the reason for leaving a job is company culture (which includes “your boss”) which company compels you more to work hard for.

Similar pitch - totally different message

Wisdom Nugget

Cheesy title and YouTube standard face-up-front-thumbnail but there’s one increeeedibly important nugget about business in here:

I’ve clipped it for you!

Which is kind of funny, since car dealerships and loan providers are calling me 6 months after I’ve visited their shop and already bought a vehicle, asking me if I want another.

No, my need has been satisfied - even if you have a better car, the pain of switching is too big.

Have a wonderful week!

🤘🤘

d.

Lay it On Me

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